Human beings are curious by nature. Whenever they are in doubt, they turn to Google to get answers. However, this curiosity gives you the perfect opportunity to market your brand. You can do that by simple blog writing.
Blog writing is beneficial for your business. It not just promotes your products but also helps you build trust with potential customers. We will discuss how blog writing is essential for your business.
Importance of Blog writing for your website:
A lot of people ask if blog writing is worth all the time and effort. We will answer that question by providing you with basic facts.
1. Drives traffic to your website.
The first thing that you want for your website is to be seen. You want people to visit it to increase sales.
There are a few ways people can find your website. That is by writing your name in the browser. But this will not give you a new audience. You can even pay for traffic. But that would not generate leads.
You can also buy an email list and send them your website information and hope they open it. But that would be ethically wrong. You can pay loads of money for advertisements. However, as soon as your expenses blow your budget, your publicity ends too.
So, what other ways can bring traffic to your website? One simple and easy trick is with blog writing and search engine optimization.
Here’s how it works.
There are numerous pages available on the internet. However, they are not updated regularly. That means there is less chance for people to visit it, but you can solve that problem with blog writing.
Every time you write and publish a blog post, you add another searchable page to your website. This way you get a chance to appear on the search engine results page (SERP). This way, it becomes easier for you to drive traffic to your website through organic search.
It also informs Google and other search engines that your website is active. It helps in letting Google know that it should frequently return to the site to see what fresh content is posted.
2. Revamp blog content for social media.
Blog writing for your business also helps you get discovered by people on social media. Every time you publish a new article, you produce content that people can share on social media. So, by using networks such as Twitter, LinkedIn, Facebook, and Pinterest, you can introduce your company to a new audience that you may not be familiar with yet.
Blog writing also aids in the maintenance of your social media presence. Rather than constantly creating new content for social media, your blog can serve as a content resource.
With blog writing, you can also increase your social media reach. It will help you attract new visitors to your blog through your social channels.
3. It helps convert traffic into leads.
Now that you have some website traffic from your blog, you have the opportunity to convert it into leads. Blog writing will add new index pages to your website. With every new index page, the chances of you generating new leads will increase.
Generating a lead with blog writing is quite simple. You just have to include a lead-generating call-to-action in each blog post.
These calls to action lead to any content asset that someone might be looking for. This is how traffic leads to conversion.
People arrive at the website and notice a call-to-action link for a free offer. The visitor clicks the call-to-action and is taken to a landing page. Then a form appears that they need to fill out with their information. They fill out the form, submit their information, and receive the free offer.
4. Blogging helps with link building.
Google’s algorithm considers inbound links or backlinks when ranking a site on the search engine result page. Many experts believe that backlinks are an essential factor in search engine optimization.
Although generating inbound links is essential, 41 percent of SEO experts believe link building is the most challenging aspect of search optimization.
It will be easier to obtain relevant links if you write helpful articles for your potential customers. Moreover, they should also be beneficial for other companies that your audience regards as industry leaders.
Other websites’ links to authoritative websites serve as a vote of confidence or recommendation. It also tells Google that you’re knowledgeable in your field.
Backlinks also help you increase your domain authority. It helps to improve your overall discoverability in search engines.
5. Long-term results:
Do you want to take a trip or go to the gym, or sleep but still be able to drive traffic to your website? Here is the good news for you! You can do that with blog writing.
Assume you take an hour to write and publish a blog post. On the first day of posting, you get 100 views and 10 leads. And the day after that, you get another 50 views and five leads as a few more individuals find it on social networks, and some of your subscribers catch up on their email and RSS. However, after a few days, most of the buzz surrounding that post has died down, and you’ve gained 150 views and 15 leads.
It’s not over yet.
Because that post is now ranking, you will continue to receive traffic from it for days, weeks, months, and years to come. So, while it may appear to be a flop at first, it will undoubtedly provide you with long-term benefits.
6. It helps you share company news.
Another advantage of blogging is that any business, large or small, can share its own stories.
Blogs include articles and news about what a company has been up to. Blogs allow you to keep people updated on what is going on in your company. Have you hired a new content marketing manager for your team? Put it on your blog. Have you conducted any interviews with online marketing or industry experts? Inform your readers about it on your blog.
Sharing company news on your blog humanizes your brand and shows your audience that you aren’t always about selling.
7. Allows you to introduce keywords for Search Engine Optimization (SEO):
When you create your blog, you can include keywords that will attract the right audience and aid in search engine optimization. You can determine how popular specific keywords are and how frequently they are searched each month. It also informs you of the keyword’s competitiveness. Our advice is to prioritize ‘longer-tail keywords. It is because they have less competition but brings in higher-quality traffic.
Make a list of the keywords you want to include in your blog before you begin writing. Make sure you don’t ‘stuff your content with keywords and they appear naturally.
Using the exact keywords on multiple pages can lead to ‘keyword cannibalization.’ So when many pages cover the same topic, the search engine becomes confused. This results in none of the pages performing well. It is preferable to have separate pages or blogs focused on distinct topics that all score well. It is also acceptable to have a post that is not keyword-focused and is purely informative.
8. Helps to develop a brand personality for your website:
Starting a blog is an excellent way to enhance your brand’s personality. For example, if you provide chic serviced apartments in a hip city center, include that information in your blog. Write about your neighborhood’s trendy bars, restaurants, and street art, which are all right outside your door. Include high-quality images that reflect your brand and its positioning.
A well-written blog can position your company as a global market leader. Blog writing is a powerful tool for discussing market/business-related topics, marketing your specializations, and promoting your business offerings. For example, if you work in the eCommerce industry, try to write blogs/articles about your eCommerce products, new eCommerce technologies, the impact of eCommerce firms on ordinary people, and so on. Before you begin writing, conduct extensive research on each blog post.
Your blog posts should serve as a repository of valuable knowledge and information. Customers tend to learn more about your company through blog posts, putting their trust in your organization.
Conclusion:
Blogging is an excellent way to give your website a personality. It increases the credibility and approachability of your website. Blog writing allows you to share information about your company and its services. You can also share your opinions and thoughts on various topics.
So, don’t be afraid to share your passions on your blogs or comment on current events or market trends. Educate your readers on a specific topic. Always write blogs with your target audience in mind. Hire a Book Writers company that can assist you with SEO fundamentals to grow your blog writing reach.
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