Lululemon is a company that sells yoga-inspired activewear. It’s headquartered in British Columbia, Canada, and is incorporated in the State of Delaware. It began as a retailer of yoga pants but has since expanded into athletic wear, lifestyle apparel, and personal care products.
Lululemon is a yoga-inspired activewear brand
When it comes to activewear, Lululemon has a lot to offer. The high-tech fabrics used in their athletic apparel are made with sport in mind, yet their designs are versatile enough to be worn on a daily basis. They are among the most popular luxury sportswear brands in the world. The brand’s tagline is “yoga clothes for sweaty workouts.” In fact, most Lululemon stores have a built-in yoga studio. Their friendly and helpful staff can help you find the perfect outfit. Alternatively, you can order your new outfit online. The website has a search feature that allows you to filter your search by any detail and order it online.
Since its founding, Lululemon has worked to develop a community and turn its consumers into brand ambassadors. The brand’s employees listen to eight hours of Brian Tracy audiotapes to improve their skills. The result is a brand that is devoted to the health and wellness of its consumers.
It’s a publicly traded company
If you’re looking to invest in a company, you might be interested in learning about Lululemon. This athletic wear company went public in 2007 and has experienced a rise in stock value ever since. While the company started out as a private company, its IPO price was higher than expected at $18 a share. However, before investing in the company, you should learn about the company’s background and its growth strategy.
Lululemon’s growth strategy has been to expand their operations internationally. In addition to focusing on expanding their women’s apparel line, Lululemon is expanding into Asia-Pacific and Europe. It also has plans to expand its business into men’s clothing in the next five years and quadruple its international revenue by 2023.
The company’s expansion efforts have led to a strong growth story. Lululemon now operates 574 stores across 17 countries. Last year, it opened 53 net new company-operated stores, of which 43 were outside North America. The company expects new store growth to continue in Asia and the U.S. by 2022. While Lululemon’s stock has seen dips in recent months, its overall growth is expected to continue to rise.
It has a cult-like following
Lululemon is a fitness apparel company that has attracted a cult-like following. But the cult-like following has also led to a disturbing work culture, according to former and current employees. They say the company places high pressure on employees to be peppy and conform to the company’s ideals.
Lululemon is also known for its bizarre values. Its founder, Chip Adams, challenged himself to come up with three “L” names for his new company. His efforts paid off, and today Lululemon is a publicly-traded company with more than 100 outlets worldwide, generating $340 million in revenue each year.
The company’s culture has inspired the creation of an elaborate language. Lululemon fans refer to Wunder Under Crops and Pants as WUPs and WUCs. The company calls its current online clothing section “uploads” and its management calls their employees “educators.” The company also gives its proprietary technology fancy names like Luon and Luxtreme.
It has a high price tag
If you’ve ever been in a Lululemon store, you know that the clothing is not inexpensive. In fact, it’s more expensive than the average athleisure brand. However, there are good reasons why Lululemon is so expensive.
One reason for this is that Lululemon’s brand name stands for quality and a guarantee that its gear will perform. If you’re not satisfied with your purchase, you can ask for a refund. While you won’t be able to get a refund if you buy “Like New,” you can still get a refund if it doesn’t work out. Another reason for the high price tag is that Lululemon clothing is a desirable brand and many customers will pay a high price to have it.
Another reason for the high price tag is that Lululemon is located in Canada, and the prices are more expensive in Canada. Many fans of the brand are upset with the higher price tag, but it makes good economic sense to price lululemon merchandise higher in Canada.