The publishing industry is currently facing enormous obstacles. Many of them are attributable to radical shifts in reading habits. No one is ignorant that the eBook is the preferred format for millions of people worldwide. The top defenders of print books, readers who prefer the magical feel of a print book, continue to allocate a percentage of their annual expenditures to traditional bookstores.
The publishing sector appears to be facing a paradox: people are reading more, but less well. Because of the limits of our hurried life, which are surely influenced by the new worldwide methods we acquire information, such as the Internet and social media, reading sessions are shorter and more skewed, shallower, and less concentrated.
One of the most recent reading barometer reports published by the Federation of the Publishing House Guild of Spain (FGEE) concluded, in the words of its former president Javier Fernandez (replaced this year by Miguel Barrera), that “although the number of readers has increased slightly, this increase was not significant, and
The type of calm, focused, thoughtful reading required for a book has not improved.” We are reading slightly more, but less effectively. In addition, 40% of the Spanish population remains impervious to the allure of literature.”
In addition to many people’s preference for reading on Kindles (Amazon devices) and e-readers sold by other companies, these changing and unforeseen circumstances have led to a rise in the use of e-readers for their obvious advantages:
portability and comfort of use, even in the dark, weighing significantly less than a 500-page hardcover book.
which can weigh more than a pound, compared to an e-less reader’s than half a pound Since young children are highly responsive to audiovisual language and this might encourage the formation of healthy reading habits, book trailers can be used as curriculum-related or age-appropriate instructional tools for young people.
Explore several advertising approaches
With so much competition in the industry and the need to catch readers’ attention (which is already saturated by the thousands of commercials and other messages they encounter every day), publishing houses are concerned with developing effective marketing techniques.
The book trailer has become one of the most popular and effective marketing tools in recent years, especially for new and lesser-known writers.
Book trailers are promotional short films made to help spread the word about newly published books. Their primary strengths as an audience-pleasing format are, on the one hand, their compatibility with film and television narratives, and, on the other, their accessibility via online dissemination via sites like YouTube and Vimeo as well as niche sites like Book riot, Indie Trailers, and Book reels.
When a writer hands over their manuscript, it becomes part of a marketing machine that begins with the printing of the first copy and continues through the book’s distribution, placement on bookstore shelves.
Promotion in online digital journals and publishing forums. Designers, publishers, ad agencies, the media, and other players are all intervening in this process by making increasingly sophisticated and well-produced book trailers.
These commercials serve as connecting pieces between other parts of a marketing campaign; they aren’t meant to be the exclusive focus or the source of millions in revenue, but they do help. Nonetheless, hindsight reveals a select few remarkable instances that potentially meet the description from the standpoint of their online dissemination.
For instance, since it was released to YouTube in 2010, the book trailer for Simone Alleles’ novel Rules of Attraction has amassed a whopping 2,189,619 views. This is an incredible number, albeit it is unclear how many of these clicks translated into actual book reads.
Symbolic visuals that do not give away the plot, “faceless” performers, powerful phrases and sentences, possibly the author’s voice-over, and the closing of the back cover are all shown in the figure, along with other common elements of book trailers. An original work by the author.
Because book trailers require extreme minimalism in production design, they are a less complex narrative resource than regular cinema (few actors, few scenes).
The author avoids giving away information in order to stimulate interest; the production is based on a written text and an optional author description of the work.
As a result, the film concludes with a clear presentation of the product, usually the front or back cover, and employs symbolic symbols, fades to black, ellipses, fixed images (presented with a little movement), literary passage enrichment, and other tactics.
Viewers who have read the book and enjoyed it are likely to be disappointed if the characters they see on screen are drastically different from the image they had in their minds as they read, especially if the actors’ faces are prominently displayed or if they are shown in any other way than profile.
The book trailer is an answer to the growing need of most book marketing communications initiatives around the world. As a result of its low production costs, it provides a viable option for up-and-coming authors looking to get into the industry.