Chicago has been one of the US’s most important business cities since the 19th century, and digital marketing has been affecting businesses in Chicago just as it does everywhere else. But with so much content being produced about digital marketing in Chicago, it can be hard to separate the wheat from the chaff. To save you some time and prevent you from getting burned out on dry content that isn’t relevant to what you do, we’ve put together this handy list of our top ten tips for digital marketing Chicago. Let’s get started!
Keep it local
Local SEO is a tricky game. If you have a retail business or any business with a brick-and-mortar location, be sure to include both your street address and phone number on your website. Additionally, make sure that your site contains unique, compelling information about your physical storefront (e.g., include an event calendar) and provide directions to it from popular search engines like Google. Remember: People aren’t just searching online—they’re also asking friends and family.
Don’t just chase leads
While lead generation is an important part of digital marketing Chicago, it’s not everything. Unless you have a really good piece of content that’s sure to get them to engage and sign up, don’t just chase leads. Focus on creating meaningful relationships instead—that’ll help set you up for long-term success in your field. If you do need some tips on how to generate more leads. Check out our guide to getting more sales leads from your website.
Build lasting relationships
It’s important to forge strong, lasting relationships with your clients, so they will continue to reach out to you when they need help. The best way to do that is by providing value and demonstrating your expertise throughout each interaction. Always be honest and reliable and build trust with a network of like-minded professionals who can refer business your way when you’re not available. Personal referrals are always best!
Use video when you can
If you have a specific skill or talent. You can use it to start an e-course, post it on YouTube and earn money with affiliate marketing. This is typically referred to as e-lancing. If you want to make some serious money online, consider using your skills and creating an online course. You could even sell your courses through sites like Udemy or Teachable. Or simply do what most people do, which is create them and sell them directly from your website.
Have a presence on every channel
You might have heard that social media is a tool that no business can do without, and that’s certainly true. But it’s not just about having a presence on every channel—it’s about using every channel effectively. What you choose to post on Facebook or Instagram could be completely different than what you post on Twitter or Snapchat. And each platform has its nuances when it comes to how often you should post and how long your posts should be. If you want to make sure your paid advertising services efforts are as effective as possible, you need to think of each channel as its unique ecosystem with specific rules that need to be followed if you want your posts to be seen by all of your followers (and potential customers).
Generate targeted traffic
What kind of traffic you want to generate, who you’re trying to reach, and where they go are all important questions. Once you’ve got your audience defined, then it’s time to start a campaign. While hundreds of paid platforms can help with online marketing efforts (Facebook ads, Google AdWords). Content is still king when it comes to building an effective strategy that won’t cost more than you can afford.
Make the most of online advertising
Online advertising is a great way to get your name out there. One of my favorite places to advertise is Google AdWords. I’ve used it with success (and without) and it’s always nice when you try a new service like that and are satisfied with how easy it is. The thing about Google AdWords, though, is that you need to know what you’re doing, or else it can end up being very expensive.
Optimize your website
The most important thing when it comes to digital marketing is to ensure that people find your business. One of the best ways to do so is by optimizing your website by hiring a Professional SEO Services. This means paying attention to on-site optimization like making sure that you have an easy-to-read call-to-action and off-site optimization like improving your Google search results and making sure people see you on social media.
Harness the power of email and newsletters
Email is still one of the best digital tools out there. It’s not just a method to get people to click on ads and visit your website. But it’s also an opportunity to engage your audience with a more personal touch and keep them informed about what’s going on with your business. Email newsletters are also an easy way to have regular contact with people who have opted-in to receive information from you.
Measure, measure, measure
What is not measured, cannot be improved. You can’t increase what you don’t measure. If you are serious about your marketing efforts. Then you need to spend time measuring everything that comes out of it. Otherwise, you won’t know which tactics are working and which aren’t. And if you don’t know where you stand, how will you ever improve?