Clinique is an American company that makes cosmetics, toiletries, and fragrances. It is part of the Estée Lauder Companies and has more than 22,000 customer consultants worldwide. The company has a variety of products for different skin types and is committed to sustainability. In this article, we’ll explore Clinique’s approach to skin care and advertising.
Clinique’s approach to skin care
Clinique’s approach to skin care is scientific and dermatologist-driven. Founded in 1967, it is a subsidiary of the Estee Lauder Companies. Its products include cosmetics, toiletries, fragrances, and personal care items. Founded by Evelyn Lauder, daughter of Estee Lauder, the company’s skincare products have been developed and tested by dermatologists to deliver impressive results.
The brand is famous for its dedication to good skin for everyone. This philosophy is apparent in its products, which are gentle enough to use by those with sensitive skin. Its three-step system, introduced in 1968, consists of a Clarifying Lotion, a Cleansing Balm, and a Moisture Surge 100-Hour Auto-Replenishing Hydrator.
Unlike many other skin care brands, Clinique’s line is fragrance and allergy free. It allows customers to customize their skin care routines based on their main skin concern. Its unique approach to skin care has helped it become one of the world’s leading brands. Clinique products are free of parabens, phthalates, and fragrance, and have been clinically tested to be effective for all skin types. The brand also offers sample kits so that customers can test the products on their own before purchasing.
Their commitment to sustainability
Clinique is a luxury skincare brand, a subsidiary of Estee Lauder, operating in 107 countries. Its skincare system is focused on efficiency, effectiveness, and environmental protection. While its website does not feature a sustainability page, it does mention climate action, sustainable building practices, water stewardship, and waste reduction and recycling. The company has a zero industrial waste-to-landfill rate globally and recycles non-recyclable materials.
The company works with suppliers to minimize its impact on the environment. It offers refillable bottles for perfumes, and it has committed to achieving carbon neutrality by 2025. It has also partnered with Biotherm to reduce packaging waste and piloted refillable skin-care bottles for its Life Plankton Elixir Blue Fountain serum. Clinique also works with the Forest Stewardship Council to ensure sustainable forest management. Additionally, the company only prints documents when they are necessary.
The company also partners with Roctool, a provider of sustainable packaging solutions. Clinique is the first Estee Lauder brand to use Roctool’s innovative heating and cooling technology. This technology allows the company to save ten to fifteen percent of its packaging waste.
Their products for sensitive skin
If you suffer from sensitive skin, then you know how important the right skincare products can be. It’s essential to choose skincare products that are free of chemicals and fragrances to avoid skin reactions. Products from Clinique are carefully tested by dermatologists to make sure that they contain no irritants or allergens.
Sensitive skin is easily irritated and can react badly to various ingredients. Hence, it’s best to introduce new products one at a time. It’s also advisable to use a patch test to rule out any known irritants. If you’re suffering from dry skin, you should use a gentle exfoliant to get rid of dryness and improve the efficiency of moisturizers.
Clinique’s day cream and night cream have dermatological and ophthalmologist testing to ensure that they are gentle enough to be used by sensitive skin. These creams and lotions can reduce expression lines and wrinkles and leave your skin looking younger. They also contain natural collagen which repairs skin cells and makes them healthier.
Their advertising
The goal of Clinique’s advertising is to sell products to women who feel self-conscious about their skin. The company has a strong image and relies on key visuals to sell its products. The company’s advertising strategy has worked to reach the target market. Ninety percent of its advertising budget is spent on magazine ads. The company’s ads feature clean images with white backgrounds and emphasize the design of the product. The company is also beginning to re-design its packaging to emphasize the cleanliness, technology, and quality of the products.
The color white is used in Clinique’s advertisements to portray cleanliness and a “clean slate.” The use of white also emphasizes the product’s simplicity and individualism. The company uses this color to promote the concept of virginal beauty. The ads also feature a beautiful image of Jessica Alba, which aims to make viewers think about how the product would look on them.
In its latest advertising campaign, Clinique aims to introduce itself to a new audience. The company has been on the market since 1968 and has struggled to remain relevant in the face of newer skincare and makeup brands. However, the brand has seen some growth in recent years, and the company is looking forward to keeping the momentum going.
